Create an intelligent website or member portal that works harder

Website analytics alone don’t show who is engaging or what matters to each member segment. ReadyIntelligence combines CRM, event, and web data to reveal how different member groups use your site — showing where to focus content, UX, and campaign investment.

 

The challenge

  • Website analytics don’t reveal who is engaging
  • Teams can’t see which segments matter most
  • Website improvements aren’t targeted 

  • Missed opportunities for better UX and content 

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How it works

  • Combines CRM, event, web, and portal behaviour
  • Breaks behaviour down by role, grade, tenure, and segment
  • Identifies what each group engages with
  • Highlights UX or content gaps

  • Shows where to focus improvements and investment

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The results

  • Clear insights into website engagement by member type
  • Teams focus on improvements that matter most
  • UX becomes more intuitive and more effective
  • Content investment aligns directly with member needs

  • Digital performance improves across the board

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Explore more use cases and see how ReadyIntelligence can help your membership organisation grow.