AI conversations are everywhere. This one is different.

You’ll hear from executives who are already putting AI to work, the tech experts building the tools behind the scenes, and the association strategists helping leaders navigate change.

This half-day program brings together real case studies, live demonstrations, and board-level discussion on what it takes to turn AI from concept to measurable results. It’s designed for leaders who want to stay relevant, lead with confidence, and move faster on opportunities that matter right now.

Co-hosted by ReadyIntelligence and Results Direct, with Association Trends  and CEO Update as event partner and AMS Geek featured as a contributing expert, the program blends association insight, industry data expertise, and technology innovation to deliver a balanced and informed perspective.

If you want to understand what AI means for your members, your association, and your leadership team, you should be in this room.

Why attend

  • Get clear on where AI fits in your strategy and how to communicate that vision with your teams
  • Learn how to evaluate AI initiatives that deliver real business impact
  • Take home practical frameworks that link innovation to mission, member value, and measurable ROI
  • Build confidence to lead your teams through fast-paced technological change
  • Leave inspired by peers showing how AI can strengthen their associations today and shape what’s next

Our speakers

Brittany Carter

Brittany Carter

President & CEO, Association Trends/CEO Update

Juan Sanchez

Juan Sanchez

Chief Digital Officer, Inteleos

Thad Lurie

Thad Lurie

CAE, AAiP, Sr VP Digital & Technology, American Geophysical Union

Ben Muscolino

Ben Muscolino

Founder, AMS Geek

Alex Skinner

Alex Skinner

CEO, ReadyIntelligence by Pixl8 Group

Russell Magnuson

Russell Magnuson

AAiP, CEO, Results Direct

Dan Scheeler

Dan Scheeler

CAE, COO, Results Direct

What’s on the program

Out-thinking, not outdoing: the Inteleos approach to AI

Juan Sanchez, Chief Digital Officer, Inteleos

Why chasing efficiency isn’t enough. Juan shares how senior leaders can use AI to reimagine leadership, strategy, and future readiness.

Deploying AI and NLP for business impact: lessons from AGU

Thad Lurie, CAE, AAiP, SVP, Digital & Technology, American Geophysical Union

Inside AGU’s real-world AI deployments and the measurable business outcomes they’ve achieved.

From scattered data to smart decisions: how AI delivers value today

Alex Skinner, CEO, ReadyIntelligence & Russell Magnuson, AAiP, CEO, Results Direct

A practical look at how AI can unify fragmented data and knowledge to drive impact for members, staff, and boards.

Executive panel: leading with AI

Chair: Brittany Carter (Association Trends, CEO Update)

Panelists: Juan Sanchez (Inteleos), Thad Lurie (AGU), Ben Muscolino (AMS Geek), Alex Skinner (ReadyIntelligence), Dan Scheeler, CAE, COO (Results Direct) 

Senior leaders discuss what it takes to lead change, prove ROI, and keep associations future-focused.

Who should attend

  • CEOs, executive directors, presidents, and vice presidents
  • CIOs, CTOs, COOs, and chief strategy officers
  • CFOs, CMOs, chief membership and engagement officers
  • Senior decision-makers

Why you shouldn’t miss it

Because this isn’t another conversation about what AI “could” do. It’s about what’s working now and what’s next. You’ll see where AI is headed in the next year, what matters most for associations, and how to apply it in ways that strengthen your strategy and leadership. You’ll leave with insight, examples, and a clear plan to lead your own AI journey with confidence.

This event is brought to you by

In association with